Excel task | MKT 337 | Southern New Hampshire University

Overview: For this assignment, due in Module Eight, you will answer three questions related to a scenario involving the marketing of a natural pet food product. This task, to be completed in MS Excel, provides you with an opportunity to organize data in order to identify information based on market research that can drive consumer decision-making.

Prompt: First, read the required sections in Chapter 2 of your text. Then, watch the brief video MKT 337 SNHU Pet Supply Store Assignment, which will walk you through this task.

In this scenario, you have just been hired as the director of marketing for the new natural pet-food line at SNHU Pet Supply Store. You learned that prior to your employment, SNHU Pet Supply Store surveyed its customers across the United States in order to understand who they are (demographics), what natural pet food they purchase, how much they spend per month on natural pet food, and the reasons why they selected that specific brand of natural pet food.

The Excel data file Pet Food Survey Results: Student Version With Sample has the responses of 500 customers. These customers purchased natural pet food from SNHU Pet Supply Store during the month of January 2016 (online via the store’s site or in any of their stores across the nation) and were invited to participate in the survey. In exchange, they were entered into a drawing to win free pet food for one year. In order to reduce the potential for one person submitting multiple surveys to increase their chances of winning the prize, participants were required to enter their name, home phone, email address, and mailing address. The goal was to have a 95% confidence level with a margin of error of 5%.

The Survey Questions and Survey Data Attributes tabs provide you with a look at the survey and a key for the survey data. For this assignment, answer the following:

1. Question 1: Pivot Table (Demographics): On the tabs entitled “Question 1” A through D, create a pivot table for the following:
1. How many males and females submitted the survey (# and %)?
2. What was the age breakdown for female respondents?
3. What was the number of female respondents between the ages of 45 and 54 who earned between \$50,000 and \$74,999?
4. What was the number of male respondents between the ages of 35 and 44 who purchased Blue Buffalo?
2. Question 2: Pivot Table (Satisfaction Based on Gender/Age/Location): On the tab entitled “Question 2,” create a pivot table that shows the gender/age/location of those customers who are “Somewhat Dissatisfied” and “Strongly Dissatisfied” with their current pet food. How might this impact your promotional strategy aimed at motivating pet owners to switch to your pet food brand?

3. Question 3: Consumer Motivation: On the tab entitled “Question 3,” based on the pet owner’s level of satisfaction with their current pet food, does it appear likely that the recommendation/prescription from their veterinarian will motivate them to spend more money on a new/different pet food? If so, how might this impact your promotional efforts?

Below is the template for the assignment attached.

Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
\$0.00

How it works?

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.